Do you need a Canvas for your strategy?

Nowadays it’s very popular to use a canvas for your strategy.

What is a  canvas anyway? A canvas is an extremely durable plain-woven fabric used for making sails, tents, marquees, backpacks, and other items for which sturdiness is required.

It is also popularly used by artists as a painting surface, typically stretched across a wooden frame. It is also used in such fashion objects as handbags, electronic device cases, and shoes.

If we look at Pinterest we can find a lot of these Wikipedia canvasses. But that’s not what I mean. I mean the business model canvas from Strategyzer. We also have the Lean Canvas. If you want to search for the best visual canvas, you get stuck. There are so many, every one has its own purpose. Just filling in the canvas for your business means nothing. It’s all about the flow, the interrelationships. Even presenting needs to be tailored. Most of the common canvassses has 9 blogs. My tent also has 9 pieces. They are colored, sometimes different in shape. Do you want to discover the magic of the canvas?

To give you an idea i just name some well-known!

Lean Canvas, Business model You, Vision Canvas, Design Canvas,

Business Model Canvas, Value Proposition Canvas, Storytelling Canvas,

Customer Journey Canvas, Context Canvas, Innovatie Matrix

As you can see, you can visualise almost every model, theory!

Once you have designed your canvas, its important to make a story out of it, with steps, so that people can understand the logic behind it. Never present your canvas all at once, otherwise people get confused with so much blocks. Just let them during your presentation popup in the sequence of your story. Play with the canvas, edit, change, throw before making it final. The canvas should be a living image. Have a look at your competitors canvas and how they differentiate. What can you learn from that. What can you learn from others (no competitors) Remember that usually businesses are disrupted not by your competitors , but by totally unknown outsiders!

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